Web Analytics
Web analytics is a quantitative research method used to collect, measure, and analyze data related to website traffic and user behavior. It involves the use of tools such as Google Analytics, Adobe Analytics, and other software that collect data on website visitors, such as the number of visitors, how long they spend on the website, what pages they visit, and what actions they take.
When to use
Web analytics is useful when trying to understand how users interact with a website, what pages are most popular, and what elements need improvement. It can help identify issues with website usability and provide insights into user behavior patterns. It is typically used during the design and development phase of a website or as a continuous improvement tool.
Pros
- Provides insights into user behavior and website performance.
- Can identify issues with website usability and provide actionable recommendations for improvement.
- Can be used to monitor and track the success of design changes over time.
- Provides valuable data for making informed decisions about website design and content.
Cons
- Data can be overwhelming and difficult to analyze without a solid understanding of the tools and techniques used.
- May not provide a complete picture of user behavior or user experience.
- Data is limited to website interactions and does not provide insight into user attitudes or motivations.
- May require significant expertise to set up and maintain the analytics tools.
Learn more in the User Research: Comprehensive Guide article.